WTF IS THIS?

THE INTERNET HAS
ENOUGH SERIOUS STUFF.

Click Mat Kar is a tiny playground for fake money, ridiculous choices, pointless simulations and results you immediately send to a friend.

NO PRODUCTIVITY.

You will not become richer, smarter or more efficient. That's the point.

The shopping is fake. The temptation is real. Your actual bank account stays safe.

Every good experience should end with something funny enough to send to a friend.

THE BAD IDEA BEHIND IT

The name is Roman Urdu/Hindi: Click Mat Kar means “don't click.” Naturally, the entire product is designed to make you click.

The visual language is global. The humor can switch between English and familiar Desi expressions without making the interface hard to understand.

Pakistan, India and Bangladesh are important audiences, but the playground itself is built for anyone with a browser and five minutes to waste.

HOUSE RULES

DON'T FAKE POPULARITY.Real counters only when real data exists.

DON'T TRICK PEOPLE.Fake shopping stays clearly fake. No surprise checkout.

DON'T MAKE IT BORING.If an interaction isn't fun, it stays in the lab.

DON'T NEED AN ACCOUNT.Core games should work before asking for anything.

FAQ, APPARENTLY

No. Products, money and checkout-style interactions are entertainment only. Nothing is ordered or delivered.

No for the core experiences. We want the path from “what is this?” to “why did I just spend fake millions?” to be extremely short.

Because memorable brands can come from anywhere. The name has personality; the interface still works in English for a worldwide audience.

Yes, but only when they're worth playing. Dream Wedding, Spend $1 Billion, Bad Decisions and other experiments are in the lab.

ENOUGH READING.